“New York Fashion Weeks is just the beginning,” says Rachel Zane, co-founder of the brand and one of the creators of the fashion platform, Fuse.
“I want people to feel empowered and excited about the future of the company.”
Zane’s platform is part of the broader Fuse, a new and innovative approach to fashion.
As an alternative to traditional retailers, Zane said, she’s taking a more aggressive approach.
“We’re creating our own stores, and we’re bringing everything to the marketplace,” she says.
“It’s a new way of doing business, but it’s also a way of life.”
As Fuse goes global, Zana hopes it will be a catalyst for others to follow suit.
“New Yorkers will be the first to see us in the streets,” she said.
“They will have the confidence to feel comfortable and they will feel good about being a part of a community.”
Zana, who grew up in New Jersey, moved to New York City with her family when she was a toddler.
She began attending Fashion Week in the mid-1990s, and her experience in the fashion industry has shaped her.
“For me, it was a really big opportunity to be an ambassador,” she explains.
“Because we have such a high visibility, the people who are there know us, and they want to be part of this conversation.”
Zans experience in fashion was similar to many of her peers.
She was a model for GQ and in 2002 was named the New York Magazine’s Woman of the Year.
She worked for Calvin Klein and then at a boutique called Zara, before launching Fuse in 2004.
Since then, Zanes fashion has evolved from being a high-fashion brand to a more inclusive brand.
“When you’re a teenager, your fashion is the biggest thing,” Zane says.
Zane also believes the next generation of designers, especially younger ones, will find it challenging to break out of the mold.
“If you’re going to be successful, you have to do it as a group,” she explained.
“You can’t be yourself all the time.
It’s really hard.”
But Zane believes there is hope for those in the industry.
“The industry is growing, but we’re still in this phase of rapid growth,” she believes.
“So I think it’s important for people to stay positive.
It will happen.”
The new Fashion Week: Fuse: Fashion Week 2018 on June 18-20.
For more information, visit www.fuse.com.